Behavioral Economics A History |
|
| Author:
| Heukelom, Floris |
| Series title: | Historical Perspectives on Modern Economics Ser. |
| ISBN: | 978-1-107-03934-6 |
| Publication Date: | Feb 2014 |
| Publisher: | Cambridge University Press
|
| Book Format: | Hardback |
| List Price: | AUD $143.95 |
Book Description:
|
The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years.
The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years.