Persuading People Expert Solutions to Everyday Challenges |
|
| Compiled by:
| Press, Harvard Business School |
| Series title: | Pocket Mentor Ser. |
| ISBN: | 978-1-4221-2273-0 |
| Publication Date: | Apr 2008 |
| Publisher: | Harvard Business Review Press
|
| Book Format: | Paperback |
| List Price: | AUD $17.99 |
Book Description:
|
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas