Reputational Risk How to Manage for Value Creation |
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| Author:
| Zaman, Arif |
| Series title: | Management Briefings Executive Ser. |
| ISBN: | 978-0-273-66155-9 |
| Publication Date: | Nov 2003 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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Managing reputational risk and balancing stakeholder expectations is now firmly on the Board agenda and is becoming a priority for a company's leadership team. This Briefing outlines a strategy for investing in and maintaining reputation to both build brand equity and deliver shareholder value.
Managing reputational risk and balancing stakeholder expectations is now firmly on the Board agenda and is becoming a priority for a company's leadership team. This Briefing outlines a strategy for investing in and maintaining reputation to both build brand equity and deliver shareholder value.