Riding the Roller Coaster A History of the Chrysler Corporation |
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| Author:
| Hyde, Charles K. |
| Series title: | Great Lakes Books Ser. |
| ISBN: | 978-0-8143-3091-3 |
| Publication Date: | Feb 2003 |
| Publisher: | Wayne State University Press
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| Book Format: | Hardback |
| List Price: | AUD $68.20 |
Book Description:
|
This comprehensive history of the Chrysler Corporation charts how the company achieved monumental success and then managed colossal failure and sharp recovery. Charles Hyde tells the story behind Chrysler - its products, people and performance over time.
This comprehensive history of the Chrysler Corporation charts how the company achieved monumental success and then managed colossal failure and sharp recovery. Charles Hyde tells the story behind Chrysler - its products, people and performance over time.