Rowntree and the Marketing Revolution, 1862-1969 |
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| Author:
| Fitzgerald, Robert |
| ISBN: | 978-0-521-43512-3 |
| Publication Date: | Jan 1995 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | AUD $218.95 |
Book Description:
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This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.