The Boomerang Effect

There's never been a better time to market your business. Ever! However, many business owners still consider marketing to be a dark art ... a mystery that can be costly when you get it wrong. Others think you need buckets of time, money and knowledge to do it successfully. Well, it doesn't need to be that way. As a business owner, you're standing on a mountain of knowledge. You know so much about your industry, and the products or services you sell. So share that knowledge openly and...
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There's never been a better time to market your business. Ever! However, many business owners still consider marketing to be a dark art ... a mystery that can be costly when you get it wrong. Others think you need buckets of time, money and knowledge to do it successfully. Well, it doesn't need to be that way. As a business owner, you're standing on a mountain of knowledge. You know so much about your industry, and the products or services you sell. So share that knowledge openly and freely. Become a helpful problem solver. Not a pushy marketer. You'll build a tribe of loyal customers and an incredibly strong brand resulting in a thriving business. That's The Boomerang Effect in action. Join marketing expert Tim Reid as he introduces you to the blindingly simple, yet highly effective concept of Helpful Marketing. In this lively and practical account, backed up by case study after case study, Tim shows business owners and marketers:· How & why being helpful is critical to your marketing's success· Why you should stop pushing and start pulling· How to turn the marketing of your business into a hobby· How to create messages your customers love· Why you are who Google says you are· How to embrace and master modern marketing channels including video, podcasting, blogging and social media· Plus loads more marketing tips and tricks Embrace The Boomerang Effect and watch the return on your marketing investment multiply exponentially.