The Complete Guide to Fundraising Management (AFP/Wiley Fund Development Series) |
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| Author:
| Weinstein, Stanley |
| Series title: | Wiley Nonprofit Law, Finance, and Management Ser. |
| ISBN: | 978-0-471-20019-2 |
| Publication Date: | Feb 2002 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $47.95 |
Book Description:
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The comprehensive and practical guide to successful fundraising-revised and updated
The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven...
More Description
The comprehensive and practical guide to successful fundraising-revised and updated
The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
- The five principles of fundraising
- Resource development strategies
- Information management techniques
- Tips on prospect identification and market research
- Guidelines for running major gift programs
- Sections on fundraising by mail, by telephone, and through special events
- Capital and endowment campaign key success factors
No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there-The Complete Guide to Fundraising Management, Second Edition is for you.