WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Reinventing Your Company in a Customer-Driven Marketplace |
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| Author:
| Moffitt, Sean
Dover, Mike
Tapscott, Don |
| ISBN: | 978-0-07-174927-5 |
| Publication Date: | Dec 2010 |
| Publisher: | McGraw-Hill Education (Australia) Pty Limited
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| Book Format: | Hardback |
| List Price: | AUD $66.95 |
Book Description:
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Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.
Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.