Analyzing Media Messages Using Quantitative Content Analysis in Research |
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| Author:
| Riffe, Daniel
Lacy, Stephen
Watson, Brendan R.
Lovejoy, Jennette |
| ISBN: | 978-1-003-80620-2 |
| Publication Date: | Dec 2023 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95USD $190.00USD $190.00 |
Book Description:
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The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.