Bamboozled at the Revolution How Big Media Lost Billions in the Battle for the Internet |
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| Author:
| Motavalli, John |
| ISBN: | 978-0-14-200289-6 |
| Publication Date: | Jan 2004 |
| Publisher: | Penguin Publishing Group
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| Book Format: | Paperback |
| List Price: | USD $15.00 |
Book Description:
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Bamboozled at the Revolutionchronicles one of the great business follies of the twentieth century: big media’s bungled attempt to understand and control the Internet. The story begins in 1994, the year most mainstream companies first became aware of the Internet, and ends six years-and many bad decisions-later with the buyout of media giant Time Warner by AOL, a scrappy little company almost no one had heard of at the dawn of the 1990s. Along the way, veteran media...
More Description Bamboozled at the Revolutionchronicles one of the great business follies of the twentieth century: big media’s bungled attempt to understand and control the Internet. The story begins in 1994, the year most mainstream companies first became aware of the Internet, and ends six years-and many bad decisions-later with the buyout of media giant Time Warner by AOL, a scrappy little company almost no one had heard of at the dawn of the 1990s. Along the way, veteran media reporter John Motavalli provides a terrifically entertaining and frequently shocking snapshot of the uncomfortable marriage that took place between old media empires and new media start-ups as they fumbled after the communication tools of the future. The paperback edition include a new afterword bringing the story of the AOL-TimeWarner merger up to date.