Basics Graphic Design 01: Approach and Language

Basics Graphic Design 01: Approach and Language is the first title in AVA's Basics Graphic Design series. It looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Beginning with an overview of various approaches to graphic design, as well as its inherent language, it progresses to methods for generating and developing ideas, research methods, and understanding what is meant by the design brief . The book draws on contemporary and...
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Basics Graphic Design 01: Approach and Language is the first title in AVA's Basics Graphic Design series. It looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Beginning with an overview of various approaches to graphic design, as well as its inherent language, it progresses to methods for generating and developing ideas, research methods, and understanding what is meant by the design brief . The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realization of design practice. This in-depth guide is supported by interviews, exercises and resources, all presented in a visually stimulating style designed to appeal to students and practitioners of the creative arts."