Brands The Logos of the Global Economy |
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| Author:
| Lury, Celia |
| Series title: | International Library of Sociology Ser. |
| ISBN: | 978-0-415-25183-9 |
| Publication Date: | Sep 2004 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $66.95 |
Book Description:
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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.