Communicating with Indesign Integrating Principles of Design and Techniques of Layou |
|
| Author:
| Cuddy, Claudia |
| Editor:
| Cuddy, Claudia |
| Designed by:
| Cuddy, Claudia |
| ISBN: | 978-0-9785818-7-9 |
| Publication Date: | Sep 2017 |
| Publisher: | Word Nerd Publishing
|
| Book Format: | Spiral bound |
| List Price: | USD $54.95 |
Book Description:
|
With the emergence of InDesign and other desktop publishing programs, graphic design is falling out of artists¿ hands and into communicators¿ laps. From ¿New Document¿ to final product, communicators must support strategic messages with effective design. Cuddy¿s integrated teaching method applies communication theory to easy-to-create ¿projects with a purpose.¿ Her step-by-step approach guides the novice and challenges the experienced with vivid examples and clear explanations. Learn...
More DescriptionWith the emergence of InDesign and other desktop publishing programs, graphic design is falling out of artists¿ hands and into communicators¿ laps. From ¿New Document¿ to final product, communicators must support strategic messages with effective design. Cuddy¿s integrated teaching method applies communication theory to easy-to-create ¿projects with a purpose.¿ Her step-by-step approach guides the novice and challenges the experienced with vivid examples and clear explanations. Learn about design principles, page elements, type, color, photos and art, readability, proofreading, and publication trends. Design flyers, business cards, small ads, magazine articles, letterheads, greeting cards, brochures, and newsletters.This book is ideal for artists, editors, public relations practitioners, and journalists. Its creative, straightforward approach transforms the student into a confident, competent layout designer.