Customers Are People ... the Human Touch |
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| Author:
| McKean, John |
| ISBN: | 978-0-470-84889-0 |
| Publication Date: | Dec 2002 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $70.00 |
Book Description:
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Although 70% of the customer′s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science.
Although 70% of the customer′s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science.