Demystifying Business Celebrity |
|
| Author:
| Guthey, Eric
Clark, Timothy
Jackson, Brad |
| ISBN: | 978-0-415-32782-4 |
| Publication Date: | Aug 2009 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $42.95 |
Book Description:
|
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.