Image by Design From Corporate Vision to Business Reality |
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| Author:
| Chajet, Clive
Shachtman, Tom |
| ISBN: | 978-0-07-292602-6 |
| Publication Date: | Jun 1997 |
| Publisher: | McGraw-Hill Create (TM)
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| Imprint: | Learning Solutions |
| Book Format: | Paperback |
| List Price: | USD $55.75USD $74.33 |
Book Description:
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This book illuminates and clarifies the relationshipbetween corporate image and corporate strategy. In his bookthe author urges businesses to recognize the fact that imageis reality. It is necessary to create commercially usefulcorporate and brand images through identity and to designsystems that drive all communications for maximum impactand cost effectiveness.
This book illuminates and clarifies the relationshipbetween corporate image and corporate strategy. In his bookthe author urges businesses to recognize the fact that imageis reality. It is necessary to create commercially usefulcorporate and brand images through identity and to designsystems that drive all communications for maximum impactand cost effectiveness.