Managing Cultural Differences Strategies for Competitive Advantage |
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| Author:
| Hoecklin, Lisa |
| Editor:
| Payne, Michael |
| Series title: | The EIU Ser. |
| ISBN: | 978-0-201-42770-7 |
| Publication Date: | Nov 1994 |
| Publisher: | Addison-Wesley Longman, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $30.75USD $41.00 |
Book Description:
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In an environment where markets and competition are globalizing, organizations are increasingly having to interact, manage, negotiate and compromise with people from different cultures. Working with people whose values and beliefs, language and customs are very different from one's own can make for costly misunderstandings and even business failures. Managing Cultural Differences sets out to help strategic thinkers come to terms with the importance of national cultural differences...
More DescriptionIn an environment where markets and competition are globalizing, organizations are increasingly having to interact, manage, negotiate and compromise with people from different cultures. Working with people whose values and beliefs, language and customs are very different from one's own can make for costly misunderstandings and even business failures. Managing Cultural Differences sets out to help strategic thinkers come to terms with the importance of national cultural differences within organizations and provides practical insights and frameworks to aid successful management across cultures.