Marketing in a Global Economy |
|
| Author:
| Turner, John Alan
Bottoms, Gina |
| ISBN: | 978-0-538-62337-7 |
| Publication Date: | May 1994 |
| Publisher: | Cengage South-Western
|
| Book Format: | Paperback |
| List Price: | USD $17.50USD $38.95 |
Book Description:
|
Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.
Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.