Olympic Turnaround How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand |
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| Author:
| Payne, Michael |
| ISBN: | 978-0-275-99030-5 |
| Publication Date: | Jan 2006 |
| Publisher: | Bloomsbury Publishing USA
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| Imprint: | Praeger |
| Book Format: | Hardback |
| List Price: | USD $55.00 |
Book Description:
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How the Olympics rose from the ashes of bankruptcy to become the world's most powerful brand
How the Olympics rose from the ashes of bankruptcy to become the world's most powerful brand