Pilgrimage in the Marketplace |
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| Author:
| Reader, Ian |
| Series title: | Routledge Studies in Pilgrimage, Religious Travel and Tourism Ser. |
| ISBN: | 978-1-134-62589-5 |
| Publication Date: | Sep 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $49.95 |
Book Description:
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The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the dynamics of the marketplace, including marketing and promotional activities by priests and secular interest groups, create the very consumerist markets through which pilgrimages become...
More Description
The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the dynamics of the marketplace, including marketing and promotional activities by priests and secular interest groups, create the very consumerist markets through which pilgrimages become established and successful - and through which the 'sacred' as a category can be sustained.