Political Branding in Cities The Decline of Machine Politics in Bogotá, Naples, and Chicago |
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| Author:
| Pasotti, Eleonora |
| Series title: | Cambridge Studies in Comparative Politics Ser. |
| ISBN: | 978-0-521-76205-2 |
| Publication Date: | Oct 2009 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $94.99 |
Book Description:
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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.