Stand-Out Marketing How to Differentiate Your Organization in a Sea of Sameness |
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Author:
| Kelly, Simon Johnston, Paul Danheiser, Stacey |
ISBN: | 978-1-78966-484-3 |
Publication Date: | Dec 2020 |
Publisher: | Kogan Page, Limited
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Book Format: | Hardback |
List Price: | USD $134.00 |
Book Description:
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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.