Taken for a Ride How Daimler-Benz Drove off with Chrysler |
|
Author:
| Vlasic, Bill Stertz, Bradley A. |
ISBN: | 978-0-06-093448-4 |
Publication Date: | Jun 2001 |
Publisher: | HarperCollins Publishers
|
Imprint: | Harper Paperbacks |
Book Format: | Paperback |
List Price: | USD $16.99 |
Book Description:
|
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.