Taken for a Ride How Daimler-Benz Drove off with Chrysler |
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| Author:
| Vlasic, Bill
Stertz, Bradley A. |
| ISBN: | 978-0-471-49732-5 |
| Publication Date: | Sep 2000 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $94.50 |
Book Description:
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The Wall Street Journal christened the deal "the biggest industrial merger of all time. " The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale.
The Wall Street Journal christened the deal "the biggest industrial merger of all time. " The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale.