Targeting Senior Voters Campaign Outreach to Elders and Others with Special Needs |
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| Author:
| MacManus, Susan A. |
| ISBN: | 978-0-7425-0111-9 |
| Publication Date: | Aug 2000 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $140.00 |
Book Description:
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Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.
Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.