WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Reinventing Your Company in a Customer-Driven Marketplace |
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Author:
| Moffitt, Sean Dover, Mike Tapscott, Don |
ISBN: | 978-0-07-174927-5 |
Publication Date: | Dec 2010 |
Publisher: | McGraw-Hill Education
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Book Format: | Hardback |
List Price: | USD $43.00 |
Book Description:
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Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.
Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.