WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Reinventing Your Company in a Customer-Driven Marketplace |
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Author:
| Moffitt, Sean Dover, Mike Tapscott, Don |
ISBN: | 978-0-07-175235-0 |
Publication Date: | Jan 2010 |
Publisher: | McGraw-Hill Companies, The
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Book Format: | Ebook |
List Price: | USD $42.00 |
Book Description:
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Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands
Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media,...
More Description
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands
Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.
Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.
- Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital
- Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook.
- Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales
Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy * Measurement and Metrics * Community Management * The B-to-B Wiki Brand * The Personal Wiki Brand * 25 Things to Know in 25 Minutes