Watch This, Listen up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume |
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| Author:
| Verklin, David
Kanner, Bernice |
| ISBN: | 978-0-470-05643-1 |
| Publication Date: | Apr 2007 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn′t free. It′s a simple Faustian bargain consumers have made but one with enormous implications.
A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn′t free. It′s a simple Faustian bargain consumers have made but one with enormous implications.